Great Yarmouth is one of the UK’s top three centres for leisure and tourism, attracting 1.3 million staying visitors and 3.7 million day visitors each year.
The town and surrounding villages have a good mix of indoor and outdoor leisure attractions and excellent access to the internationally famous Norfolk Broads.
Tourism and Leisure is a major employer in the area and significant efforts continue to be made to strengthen and diversify the offer, address new markets and extend the season. In recent years, the Golden Mile and Regent Road, its main link to the town centre and heritage areas, have undergone a multi million pound refurbishment programme.
Other important economic sectors include energy, the port, electronics, food processing and engineering.
Great Yarmouth is the service centre for the Southern North Sea (SNS) gas fields and is second only to Aberdeen in importance for the oil and gas industry in the UK. With more than 40 years experience in the sector, the town is well placed to exploit major new opportunities presented by the building of massive offshore wind farms off the East Coast.
The town’s deep water outer harbour which opened in 2009, is already servicing this market, delivering turbine towers and blades to developments already under construction.
Great Yarmouth has a significant cluster of electronics companies that serve niche markets in the power, automotive, aviation/space and offshore sectors around the world. Food process and packaging and general design and engineering also play an important part of the local economy.